Three Ways to Use Images in Building Your Business



If you're a business owner and you sell online, you need to have images on your website to sell what you do. But do you ever think about the other ways that images can play a role in your business? Are you aware of the different ways you can connect and create a desire for people to learn more from you?

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Here are three ways that images can help you in your business




1. PHOTOS OF YOU



As an entrepreneur, one unique thing is YOU. It's the people who work it and make it happen, and this is a field that so many business owners brush over and fire up a quick selfie or poorly lit smartphone photo and call it a day.


This is a HUGE mistake! The photo on your website is the first impression many are seeing of who you are and will determine if they want to work with you. So, why would you use dark, poorly lit selfies on your website? Would you want that to be the first impression of you to your potential clients?


Understandably, you might not have a budget for a professional headshot as of now; at least do your hair and makeup, step outside and look for a shady but bright area with solid color background, ask a friend to take at least 20 images. Then pick the best one until you have the chance to get a real good headshot done. Your potential clients will surely appreciate this!




3. BEHIND THE SCENES MATTER

What you do daily may be a boring routine, since you do it all the time, but you may not know that it's attractive to others. Share what you know, share your talent, people will respond!





3) PHOTOS CONVEY YOUR BRAND MESSAGE AND YOUR STYLE



Do you believe in the saying, " A picture paints a thousand words?" Photos paint the image you want to put in your client's mind. Today's world is fast-paced and visual. Use pictures to share your style and be consistent. It will attract the type of client who is attracted to that style that you convey.




REMEMBER THE LAW OF ATTRACTION


The great thing about photos is that you can use them repeatedly! You can use the behind-the-scenes photos, action photos for your social media posts, and the headshots on your website and newsletters! Tie all the images with whatever content you are creating so as it is relevant, and then post away!


​Delby P. Bragais AICI CIM Is an image, branding & business coach, international speaker & inspiring workshop leader. She is the founder of Reinvent U and author of the transformational book – The Purple Pig Wears Red Lipstick, a business metaphor for the personal branding journey. The book focuses on The 8 Steps to a Personal Brand Makeover for Impact, Influence & Incredible Income.


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